One time, I was hired as Director of Campaigns and Content to help build Chobani's internal creative department and reinvent the brand. With the help of a lot of very talented designers, we reimagined how a food company could walk and talk, produced a half a dozen multi-channel campaigns, built a 🌳 in Grand Central Terminal, gave away a free yogurt to everyone, won some 🦁🦁 and ✏️✏️ and became Ad Age's In-House Agency of the Year in 2019.